Maintenance advice

Cotton of this quality lasts for years — provided you treat it well. Here's everything you need to know.

First Wash

Wash new textiles separately once before use. This activates the fibers, and only then will the cotton reach its full absorbency. New towels may shed a little lint during the first few washes, and colored textiles might bleed slightly — this is normal and will stop on its own.

Washing

• Washable at 60 °C. For daily use, 40 °C is sufficient; 60 °C if you want to wash hygienically.
• Do not use fabric softener. This is the biggest mistake people make. Fabric softener leaves a thin layer on the fiber that makes the towel feel softer but significantly reduces absorbency. After a few washes, your towel will no longer absorb water.
• Fill the drum no more than three-quarters full. Towels need space to get clean.
• Wash colored textiles separately from whites for the first few times.

Drying

• Using the dryer on a low temperature is better for the loops than high heat. Short and cool drying will make the fabric last the longest.
• Remove towels from the dryer when they are just shy of being bone dry and hang them to finish drying.
• Line drying is perfectly fine but results in a stiffer texture. Ten minutes in the dryer afterward will soften them again.

What you should avoid

• No bleach on colored textiles.
• Do not iron — this flattens the loops and reduces absorbency.
• Do not leave towels folded while damp.