How to Keep Your Towels Soft and Fluffy After Washing

Nothing beats soft, fluffy towels — but keeping them that way takes the right care.

Tips to keep your towels soft

1. Don't use too much detergent

Too much detergent makes towels stiff.

2. Wash with warm water

This helps remove residue without damaging the fibres.

3. Skip the fabric softener

Fabric softener reduces absorbency.

4. Air dry or tumble dry on low

High temperatures damage the fibres.

Find more tips in our Care guide.